Banner Exchanges and Search Engine Optimization with Link Exchange Specialists

SEARCH ENGINE

What do you want? To drive traffic to your site. Who could ask for more? To see how we set up your affiliate page, with the exception that it will still have your 'feel' to it, see our 'links' page. We will add your logo, text, etc to it once you join. Your very first links page is your own. That page links to a new set of links we give you. So no disruption of your current look or presentation. Your best chance to succeed on the Net are LINKS!

You must agree that also on your home page, you will post a direct link to your new links page too.This optimizes the effects of our search engine submission for you. No matter what, you CANNOT rearrange the order these links appear. Your site may however be placed on top of the list. Our spider robot WILL let us know when you cheat.

And while we give you traffic, we also give your traffic plenty of other choices to surf from. You will earn profits of 10% of whatever your traffic generates in sales for any of these main Link Exchange Specialists links. Imagine earning a profit off of every single one of these sites..... You can.... And you will notice we do not use banners on this link page either. Banners slow down the quick loading effect of the pages and tend to look too much like advertisements or sales pitches. While banners work for models, they do not work for general businesses. Trust me. A classy description of each site has proved best in generating traffic.

We even encourage you to introduce others to the system. If another site wants to link to you, send them to us as you will earn 5% of all their sales on top of your own! If you get 10 new affiliates on board, you will get 20% of the sales your site generates and 10% of the new affiliate's traffic sales!

All you need to make this work is the ability to insert our HTML code into your web pages. It seems everyone has advice and opinions about Search Engines and how to better position a Web site. The fact is there are a few simple steps every Webmaster should take in order to take advantage of search engine technology to rank your site as high as possible on the listings. Let's begin today with your Meta Tags! You may use up to 1,000 characters in your keywords tag. But don't spam your keywords, i.e. repeating the same words over and over. And your title may be up to 100 characters long. Use some of your keywords in your title too. You can use up to 200 characters in your description. Use some of your keywords in your description as well. And always use some of your keywords within the body of your page.

When you submit your site to many of the other search engines that use spiders, they only ask you for one thing - your URL. Why? It's simple, they send a spider to crawl your site for all the other details in your HTML codes. And the very first thing this spider looks for is ... Meta Tags! If you don't have efficient Meta Tags in place, things can get ugly. The spider will move to the text on your page, with the end result being a really messy site description and no keywords ... and that's bad! Here's the basic layout of meta tags and what they do:

<META NAME="TITLE" CONTENT="This is what appears at the top of all browsers.">
<META NAME="DESCRIPTION" CONTENT="This is where you put the description of your site. Put some vital keywords here, but keep the description under 1,000 characters.">
<META NAME="KEYWORDS" CONTENT="This is where you list all of the keywords that pertain to your site. Make sure there is a space between each word and DO NOT repeat them more than 7 times.">
<META NAME="ROBOTS" CONTENT="index,follow"> (This tells the spider to follow links on your site and list other pages.)
<META NAME="REVISIT-AFTER" CONTENT="4 weeks">
(This tells the spider to re-visit your site in x amount of time.)

That's not all and there are a bunch more Meta Tag tricks you can use to help your search engine placements before submitting yourself to the search engines

Submitting your site to the top search engines is not a process we take lightly! We understand the importance of being listed with the top search engines, and know the secrets is takes to get listed with these engines and directories. Although some of the major search engines are now charging anywhere from $99 to $199. We pretty much guarantee you get listed in the top ten for free by the way. We do recommend, that you pay the fee to a search engine, even if it is in your advertising budget, simply write if off.

Again, we include free submission with any other website design purchase, or hosting plan, and can submit your site without any other offer for a one time fee of $50. This includes 4 scheduled submissions, "quarterly"! Submissions include both hand submissions and software automated submissions!

Without a doubt, search engines are one of the best aspects of using the World Wide Web. Similar to a card catalog in a library or directory assistance at the phone company (but far more powerful than both of these combined), these search engine web sites allow us to access the seemingly infinite sources of information out there in cyberspace.

Even though there are literally thousands of search engines (most of them very small and localized) most businesses only need to be concerned about the top 15. Once your web site is completed and uploaded to the World Wide Web, you want your site to be accessed by these "Top 15" search engines ASAP. After your site is registered with each of them, they schedule your site to be "indexed." Basically, this means that they send out a "spider" or a "robot" to go through your site, adding the descriptive words and phrases to their own databases. Then, when someone types in a search query, they use their software to go through these databases to find the closest matches.

Each search engine uses a different algorithm to rank your site, so it is virtually impossible to be listed near the top with each of them (in fact, your ranking within each engine will shift periodically as they alter their own algorithms). The key is to have your site as correctly designed as possible FIRST, register a good URL (and re-register it every 6 months if necessary!), and then let the search engines do their thing. Be aware that since search engines are commercial sites, some of them will list a company's URL higher if that firm pays for that position, so nothing you do will put you ahead of these people unless you pay more than they have.

Finally, understand that there is a technical difference between a "search engine" and a "directory". A search engine will automatically index your site once you register with them, whereas at a directory (such as Yahoo!) you submit your URL for consideration, then an editor (an actual human) decides if your site is right for them. You can learn a great deal about search engines and how they work at Search Engine Watch.

NOTE: When your firm's web site is custom designed by Link Exchange Specialists Web Development, we automatically register you with the top search engines. Here are the most important Search Engine URL's for "Adding Your Site" to their database:

If you are going to do your own site registration, before you begin type out a short but highly descriptive paragraph about your company products in a word processing program such as SimpleText or NotePad. Some of the registration forms will require a written description, so you can save time if you copy and paste as necessary.

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