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The Power of Storytelling
Each and every day as we are building our businesses, we all know the key to a successful presentation is a product being sold to the end-line consumer and/or sponsoring a new person. In this article, I am going to show you the difference between making a sale and having customer loyalty in the sales process. In the sales process, you are fighting many different types of animals. For most of us who are in direct sales, you have 45 minutes to present a product/business concept and make a person believe in you, your product, and more importantly have them make a decision that they want what you are offering. When you are presenting the business, it is very easy for you to get very factual and completely lose the interest of your prospect. When you tell a story about the success of someone who is using the product or have a person give a live testimonial about how much they love being a distributor, you will keep the interest of new people who are listening for the first time. For most of us, the first time in our lives that we were ever presented with the concept of a live audience was back in kindergarten when we played "show and tell". Everyone was always interested in what you were saying because you were simply telling a story. We have all heard of the famous K.I.S.S. rule: Keep It Simple Stupid. When presenting your business or product, the key play is to tell a story and keep it simple. Everyone can relate to the grandmother, who can talk about their grandchild as the most beautiful, precious child in the world. She will make you feel as if her grandchild would be such a gift to own as your own. You need to take that same simplicity and utilize it during your presentation and create the same result - ownership of your product. As you tell stories, people will remember those stories versus all the facts in the world. "FACTS TELL, BUT STORIES SELL." They should want to get involved in your business or purchase your product because all of the success stories that you told. People love to be part of a winning team. Storytelling keeps people tied into you and your presentation. I always say when in doubt during a presentation, tell a story in order to bring people's attention back to you. When I present, I ALWAYS tell many stories because when I was first introduced to direct sales, what perked my ears was a story of a young lady who had a lifestyle I wanted. The personal story of her lifestyle is what made me decide to get involved in the business. In that business, I went on to build an enormous organization and all I did was tell my story and tell the company's story over and over! Combining the key strategy of storytelling along with the correct mindset, you can achieve your wildest dreams! Find your WHY and Fly! As a young child, John Di Lemme was clinically diagnosed as a
stutterer and told that he would never speak fluently. Today, John
has achieved great success as an international motivational speaker,
accomplished author and multi-million dollar entrepreneur. John shocks
millions globally by exposing the truth about how to achieve
monumental life success despite the labels that society has placed
on you. Through his award winning live seminars, power-packed
training programs, live tele-classes, and weekly ezine, John Di
Lemme has made success a reality for thousands worldwide.
visit http://www.FindYourWhy.com and discover how you can
finally create monumental success in your life today and achieve
all your goals, dreams and desires.
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Bill Belichick highest-paid coach -- againESPN (blog)By Kristi Dosh | ESPN.com Professional football is the most lucrative coaching field, according to Forbes, which has released its top 10 list of highest-paid coaches in sports. Bill Belichick tops the list for the second year in a row following the ...and more » |
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New BC High coach Gaff: 'I am just humbled'ESPN (blog)By Brendan Hall | ESPNBoston.com We caught up tonight with new BC High head football coach Joe Gaff, who was officially elevated from Defensive Coordinator and named successor to Jon Bartlett this afternoon. Over our half-hour conversation, ...and more » |
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BC High names Gaff coachBoston.comBC High named defensive coordinator Joe Gaff its football coach to succeed Jon Bartlett. “I'm extremely humbled and very excited to be taking on this position,'' Gaff said in a release. “BC High is a warm and welcoming community that has provided me ... |
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Offseason coaching changesBoston Herald (blog)Bridgewater-Raynham coach Mark Jones confirmed to the Herald that he is stepping down after 17 seasons with the Trojans. Jones compiled a record of 148-158-43 at BR, including a 7-10-3 mark in 2011-12 in which the Trojans missed the postseason for just ...and more » |
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Notes from the Coaches Caravan Stop in ClevelandBlack Shoe Diariesby Jared Slanina on May 17, 2012 6:00 AM EDT in Football I was fortunate enough to attend the penultimate day of the Coaches Caravan in Cleveland on Tuesday night. Since there wasn't much interest from the Northeast Ohio media, the press conference ...and more » |
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Washington Capitals jump back on the coaching carouselWashington Post (blog)They were the preseason favorites to win the Stanley Cup and played the role early on, starting the season 7-0 before miscues and underwhelming goaltending factored into the dismissal of Coach Bruce Boudreau. Enter Dale Hunter, whose leadership and ...and more » |
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