 |
Tips for Writing Great Coaching E-Books
Never understimate the power of a well-written word. Tens of thousands of readers of coaching ebooks have had their lives changed for the better by a well written ebook.
It's a remarkable medium that you can tap into to coach others day or night, in the city or country, all across the planet.
Is writing an ebook for you?
Do you have the answers to a specific problem? Can you research the answers? Do you have a personal story to tell about overcoming the problem in your own life?
Is there a group of people for whom this problem is universal? A group of people who wake up in the night in a sweat, wishing, praying and wracking their brains for an answer?
The more they are in need of help, the more likely your ebook can change their lives.
If you think writing an ebook is for you, this is what you need to know:
1. A great ebook is not long.
In fact, the very best ebooks are 10-35 pages long, and no longer.
Why is this?
The ebook that is short and sweet answers in a laser-like fashion the problem that the reader wants to solve.
It's the most valuable ebook a client can buy because you have filtered the exact information they most need, and cut out the rest.
Don't make the mistake of thinking you need 100 pages to call yourself an ebook publisher. Cut to the chase.
2. A marketable ebook is very specific.
This goes hand in hand with #1.
Don't write ebooks that are general. They just aren't marketable and you'll be in for a heartache.
The key to marketability is communicating to specific people that your answer is the precise one they need.
3. A great coaching ebook uses a coaching approach.
Take some time as you prepare to write your ebook, and do two things:
Read great ebooks AND transfer what you know works as a coach, and transfer that to your ebook.
As a coach, do you harness the power of the provocative question in your one on one coaching calls?
Perhaps you have a special ability to see the greater truth in a client's life?
Take special note of what makes your coaching exceptional in one mode of delivery and deliberately set out to translate that to the writing you do for your ebook. Andrea J. Lee coaches entrepreneurs and online business owners. As Thomas J. Leonard's General Manager, she helped build and manage the largest network and trainer of personal and business coaches in the world. Now the CEO of Andrea J. Lee Group of Companies, she writes, speaks and consults on Marketing, Internet and Business systems. This is an excerpt from the her NEW BOOK - Multiple Streams of Coaching Income, http://www.multiplestreamsofcoachingincome.com
MORE RESOURCES:
|
Purdue hires Burns as secondary coachESPN (blog)By Adam Rittenberg Purdue coach Danny Hope acted quickly to replace longtime defensive backs coach Lou Anarumo, announcing Greg Burns as his replacement Friday afternoon. Burns will coach the Boilers' defensive backs after spending the past four ...and more » |
Google News
|
|
|
|
RELATED ARTICLES
Living On Purpose
The purpose of life is to live a life of purpose. Those individuals who live their lives 'on purpose' are not prone to wondering what the meaning and purpose of their life is.
Worth Waiting For
Direct Answers - Column for the week of July 22, 2002I am a 31-year-old virgin male. At times I feel sexually frustrated because I've never been intimate with a woman.
Guilt By Association & Wealth By It Too!
"Tell me what company thou keepst, and I'll tell thee what thou art." - Miguel de Cervantes (1547 - 1616) Spanish novelist.
The Role of Grief Group Facilitators
Technically, there are two types of grief groups. Informational and support groups are for individuals who have an interest in the grief process.
5 Tips to Improve ANY Performance
Seeking improved performance at work? Wishing you could finally achieve your sports-related goals? Merely looking for a way to get more out of everything you do? What follows are five basic skills (basic in that all top achievers know these skills and apply them in some form on a weekly basis) that will dramatically improve your performance.1.
Business Coaching Legacy: Reflections on What You Want to Leave Behind?
Updating my will has been on my mind for quite some time now. Life circumstances change, kids grow-up, financial situations changes.
New Developments Make Christian Life Coaching "The" Career Choice for Work-At-Home Professionals
I have watched for a couple years now, as my wife's career has really taken off and I must admit, I am impressed. At the age of 55, having had so many life experiences, it just made me sit up and take notice that something huge is happening.
Control, Helplessness, and Love
During my 35 years of counseling individuals, couples, families and business partners, I have discovered that an important purpose of our controlling behavior in our relationships is to avoid the feeling of helplessness. One of the hardest feelings to feel is helplessness.
Mid Life Crisis, Life Transitions, & Ontological Coaching
Recently I have been watching a TV show called Blowout. It is a reality show about a hair designer, Jonathan Antin who struggles to get his Beverly Hills salon up and running.
Sheep Do Not Start Out Lost
Have you ever thought about how sheep get lost? Even with a shepherd, they still get lost. How does this happen? The one thing I know for sure is that they did not start out lost.
Floating In Mindfulness: Dealing With Disappointment
Feeling disappointed? It's time to float.The time-honored approach to disappointment generally involves a fair amount of wallowing followed by a concerted effort to move on.
Its Game Time! Four Powerful Lessons in the Game of Life
I turned 29 last week, and if statistics are right and I
die on or around my 78th birthday, I am almost 40%
done. In a numbers game, that is pretty close to
half way.
Ten Ways to Make New Years Resolutions That You Can Actually Keep!
Are you one of the millions of people who make big New Year's Resolutions each year, only to watch those resolutions fall by the wayside mere days or weeks later? Would you like to be able to set New Year's Resolutions that you can actually keep? It might be easier than you think!Choose your resolutions carefully. These should be things that you really want and are ready to work on, not just things that you think you should work on.
Its Not What You Think
My work in organizations involves dropping habitual ways of perceiving in order to contact a fresh and subtle perceiving "under the surface" of what is going on. That deeper sense of perceiving allows the emergence of what I call the Engaging Leader, or the genuine expression of myself and the collective.
How to Deal Effectively with Anxiety
Every human feels anxiety on occasion; it is a part of life. All of us know what it is like to feel worry, nervousness, fear, and concern.
A Live It
Real change happens only when it becomes part of our everyday life. When a change becomes a habit, it isn't something new we are trying, but becomes part of what we do as our routine.
Business Career Executive Coaching Article -Motivator, Discipline and Desire
"There is a certain combination of desire and discipline in the way I work. Discipline by itself simply is not enough in the creative process.
The X-factor
Would you agree that today most of us have the same set of opportunities and the same set potential?If you agree with me, then perhaps you might like to consider this puzzling question: if we all have the same opportunities and potential why are some people more successful than others?It could be said that some people are more privileged than others, and while this is certainly true, you could argue that there is proof in every day life of people who started off with zero and went on to accumulate incredible wealth. It could be said that some people have better academic ability than others and while this is true you could argue the case of all the people who achieved success after years of under-achieving in education.
Strategic Checklists
I've been through a couple of checklists in the past few days, and it's reaffirmed my faith in their effectiveness as a communication tool.Now, there are at least a couple of ways we can look at checklists in a communication context.
One BIG Way To Increase Your Values and Self-Esteem
One hour here, two hours there, even fifteen minutes, it all
adds up, and quickly too. Television is toxic to our self-
esteem.
|
